Fastrack introduces Motorheads, a new collection of watches inspired by the world of motoring

The youth of today live their lives driven by their interests which in turn become an extension of their personalities. They exhibit their passion and their unique personalities, while accessorizing. And they do so with confidence – they are independent, edgy and know exactly who they want to be.

Fastrack’s latest campaign- Motorheads, introduces a collection of watches designed to strike a chord with true blue automobile enthusiasts. A collection that embraces the thrills of riding and revving engines, there’s no mistaking the inspiration behind the Motorheads range of watches. A winding shock absorber holds the crown, the dials resemble twin headlamps, the treads of the wheels form the straps and its spokes the bezel.

Ayushman Chiranewala, Head of Marketing, Fastrack explains, “In a world driven by self-expression, the youth of today look for ways to showcase their lifestyle, and watches have become a statement of their personality. On the other hand, a love for biking has also emerged as a trend to look out for among the youth in our country, with biking resonating with their inner thirst for freedom and adrenaline. The Motorheads collection by Fastrack aims to cater to these young men and women who wear their passion on their wrists.”

In true Fastrack style, the campaign hit billboards across the country on 2^nd September with bold, eye-catching visuals showcasing the exciting Motorheads collection priced between Rs.1895 to Rs.3995.

Campaign duration: September 2^nd - October 15^th

Categories: Watches

Agency Credits:

Creative Agency: Mullen Lowe Lintas Group

Creative: Rajesh Ramaswamy, Lohith Chengappa, Rimona Ganapathy, Sooraj Pillai

Business: Sudhir Rajasekharan, Kunal Madhavdas, Pritika Gupta, Viditi Sharma

Photographer: Steve Koh