Fastrack launches new TVC campaign to share its new take on Move On

You’re enjoying an evening stroll with your friends and someone just dumps an empty bag of chips on the sidewalk. Infuriating isn’t it?

The new series of TVCs from the brand takes on common irritants that cause an inconvenience in everyday life and tackles them in its trademark quirky and irreverent manner. The latest campaign from Fastrack is a fresh take on the brand’s motto Move On.  Common irritants like littering are one of the issues that the brand brings to light in its new series of films and takes action to teach the perpetrators a lesson.

As always, Fastrack breaks through traditional stereotypes by highlighting the counter-intuition that taking a stand against social irritants is, in fact, perfectly attuned with being fashionable and cool! The youth today have an opinion, and Fastrack’s campaign gives their attitude a voice.  By the end of this Fastrack judgment, the perpetrators know that it’s time to move on as youngsters aren’t ignoring them anymore.

Move On. It’s Fastrack’s philosophy, its mantra, its battle cry and the head-lining track of its record. This simple phrase is the expression of the way the brand thinks, operates, communicates and works. It’s a blueprint for all that is Fastrack.

With Maxus as the media planner for the campaign and Lowe Lintas as the creative agency on board for the same; the new TVC campaign has been directed by Ravi Udyawar and produced by RU Films.

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