Fastrack moves on with Genelia and Virat

Fastrack advertisements have always been dominated by youth. Their products ranging from watches to bags are all targeted at the youth. Their "move on' campaign has been fun and fresh and has caught the eye of many youngsters.

Fastrack introduces a range of funky laptop bags, duffels, backpacks, totes, cross-bodies, belts, wallets and Wristbands and have roped in Genelia D'Souza and Virat Kohli as their brand ambassadors.

A series of three commercials were made. Each of them showed interesting and typical facets of a youngster's life, which goes hand in hand with their brand tag "Move On".

The commercials created by Lowe Lintas, depict the casual and practical attitude of the youth at the same time keeping in mind the fun quotient. The advertisements are suggestive and have a sensuous element to it. However the previous ads of Fastracks' have been far more witty and humorous.

Also it is a pleasant surprise to see Virat Kohli as the brand ambassador, especially in a time when there is an overdose of the usual six pack models or a select few from the cricketing world. Genelia is a fitting choice, as she comes across as a young vibrant personality matching with Fastrack's brand image.

Credits

- Creative : Arun Iyer, Rajesh Ramaswamy, Rimona Ganapathy, Lohith Chengappa, Sharon Nayak, Mishti Srivastava and Adarsh Atal.

- Strategic Planning: Vikram Satyanath

- Production House - Curious Films

- Director ' Vivek Kakkad

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