Fastrack presents the 2015 PASSOUTS - A wicked range of back-to-college bags

Vacation time is coming to an end and it’s time to hit the campus in style! As the youngsters are living up their last few days (and nights) of their summer vacation, Fastrack presents2015 PASSOUTS -a wicked range of back-to-college bags.

With Fastrack always up to something cool and irreverent, it is little wonder that it is India’s No. 1 youth accessories brand today. Fastrack’s edgy designs and equally bold campaigns have captured the imagination of the Indian youth over the years.

This summer is no different.

The 2015 PASSOUTS collection features wild designs, bright colours and funky styles which are just the right way for Fastrack guys and girls to let the world know exactly how they intend to spend their time in college. Oblivious to expectations. Unconcerned about pressures. And with every intention of carrying the party over to the next academic year. In other words, passed out.

The outdoor campaign features the Fastrack 2015 PASSOUTS flaunting the new bags as more than just an accessory but as an extension of the youth’s lifestyle. In true Fastrack style, the bold, contemporary imagery showcases the new range of back-to-college bags in an irreverent and edgy way that the youth can identify with.

Sharing his thoughts on the campaign, Mr. Hemal Panchamia, Marketing Head, Fastrack, said,“At Fastrack, every product we design and every campaign we create is done in an irreverent and edgy manner, that our audience can identify with. Our latest outdoor campaign for our new range of back-to-college bags is a reflection of this approach. For the college goer, a bag is more than just an accessory; it’s an extension of their lifestyle accompanying them in and out of campus. The bold imagery on the billboards portrays the new range of bags as the perfect accessory for  our college-going audience who want to let the world know how they want to spend their time during the most exciting years of their life; oblivious to expectations and pressures, and wanting to carry the party over to the next academic year.”

Sharing his thoughts, Mr. GV Krishnan, President, Lowe Lintas and Partners said, "Fastrack was coming up with yet another exciting range of wild, bright and funky bags for youth. We wanted to latch on to how youth look forward to college and live it up fully. Unconcerned about what someone has to say and oblivious of life pressures they passout happily, while moving from year to year."

The collection is priced between Rs. 995/- and Rs. 2195/-.is available at all leading Fastrack stores and multi-brand outlets.

Campaign duration: 22^nd May 2015 to 14^th June 2015.

Lead media: Outdoor

Support media: Digital

Creative agency: Lowe Lintas

Production House: Flying Pigs Photographer (Bharat Sikka)

Outdoor agency: Milestone Brandcom

Media agency: Maxus

Digital Agency: 22Feet Tribal WW

Categories: Bags (Guys and Girls)