Fastrack's latest TVC campaign urges the youth to 'Never have A Never Have I Ever' moment

The latest campaign from Fastrack guarantees to put a wide smile on the viewer’s face, popular youth accessories brand Fastrack’s latest three-film campaign, ‘Never Have A Never Have I Ever’ hits screens on 20th February, 2016.

Fastrack’s latest campaign is a reflection of the way the youth lead their lives in the face of constant pressure to do “something worthwhile” and “something different”. These quirky yet relatable commercials show the youth living up to these expectations in their own creative way. They don’t take setbacks or themselves too seriously and handle the lemons that life throws at them, in the best way they know how. Whether the conversation is about recycling, upholding the law or saving water, the brand tells its audience to never have a ‘never have I ever’ moment.

Sharing his thoughts on the latest campaign, Hemal Panchamia, Marketing Head, Fastrack says, “As a brand we encourage our audience to look at the lighter side of things. In true Fastrack style, our latest three-film campaign is quirky, relatable, fun and unapologetic. The campaign redefines certain social causes in the language of today’s youth, encouraging them to chill out and lead interesting lives.”

Speaking about this campaign, Rajesh Ramaswamy, Executive Creative Director, Lowe Lintas says, “It’s always fun to work on Fastrack but we had an especially great time conceptualizing and executing this campaign.  Coming up with situations for these films didn’t feel like work at all. It felt like one long party, sitting around with friends, recalling or making up crazy stories. The director, Vishwesh of Corcoise Films brought his own quirky vibe to the table and we’re very happy with how the films have turned out”

In keeping with Fastrack’s irreverent style, all three films take instances from everyday life and put a complete Fastrack spin on it. The campaign’s cheeky visuals showcase how the youth are unapologetic and deal with an uncomfortable situation head-on.

Campaign duration: 20th February to 19th March 2016
Creative Agency: Lowe Lintas
Creative – Arun Iyer, Rajesh Ramaswamy, Rimona Ganapathy, Lohith Chengappa, Sooraj Pillai, Gopi Krishnan
Business – GV Krishnan, Sudhir Rajasekharan, Kunal Madhavdas, Pritika Gupta, Viditi Sharma
Director: Vishwesh Krishnamoorthy
Production house: Corcoise films
Media Agency: Maxus
Categories: Watches, sunglasses and bags
Link to TVCs: https://edelmanftp.app.boxcn.net/s/c9upwvualvrkx106rdp5knum7bx69yaf