Fastrack x Ananya Panday: The Fit Outs collection of Watches

Fastrack, India’s leading youth accessories brand launched its first co-created collection of Watches and Bags for girls with the youth style icon, Ananya Panday.

The young girls of today have a fashion repertoire that ranges from a casual, sporty for everyday looks,  a bling look to make a fashion statement at a party and even an elegant look for that sophisticated diva demeanor. Taking forward this very insight, the collaboration with Fastrack and Ananya Panday will cater to all these varied looks throughout the year with many more signature girls’ collections in the pipeline.

The first signature girls’ collection - Fit Outs, is truly a reflection of Ananya Panday’s personality and will appeal to those young girls who like her, are brave enough to embrace their peculiar side.

The collection features exciting watches and bag designs ranging from geometrical angles and colours to textures and starry vibes. The watches range from gold plated, black metal to a leather strap, all keeping in mind the different looks the girls of today are eager to create. It’s the perfect watch to pair to - your day out with your best girls, or a party where you’re making a fashion statement. The collection has a watch that will appeal to every Gen Z girl, and it’s packed with quirk, pop and play

Talking about this much awaited launch, Ananya Panday says: “It’s the weirdos or the odd-balls, who make the world a fun place to live in. If not for us, the world would just be a huge ball of boring, flying through the space. The Fit-outs collection designed in a collaboration between Fastrack design team and I, is a blend of quirk, pop and play. It is inspired by those eccentric ones, who love being the square peg in a round world”.

Ayushman Chiranewala, Marketing Head Fastrack on the collaboration stated, “We wanted to create something exciting for the chic young girls of today, who want different looks for every occasion. This very thought led to the idea of a creative collaboration with Ananya Panday. Fit Outs, a fun and quirky collection is the first in the pipeline for the year with many more to follow. These collections without doubt will appeal to the Gen Z girls and aid in turning a new page in the fashion credential for Fastrack”.

The price range for these watches are from 2650 to INR 3295 and is available for purchase in all Fastrack Stores, and all other ecomm websites.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media