Father-son duo of Anil Kapoor and Ishaan Khattar are back for Diwali
Spotify has launched a new 3 part TVC series as part of its Diwali campaign bringing back the comic father-son duo of Anil Kapoor and Ishaan Khattar. Concetualised by Leo Burnett, the campaign continues to show the game of one upmanship that is being played by the two characters while they dance to the tune of Spotify's playlist.
The campaign went live on October 7th.
"Diwali is all about chores, family time, get togethers with friends, and new beginnings. We wanted our playlists and campaign to be as fresh and fun as what this festive season brings. It's also a huge festival for our diaspora audiences and our playlists have been created keeping those users in mind as well. This is perhaps one of the most important cultural moments for our users and we want to ensure we are a part of all that they celebrate," said Amarjit Batra, Managing Director for Spotify India.
Speaking about the campaign, Rajdeepak Das, Managing Director India & Chief Creative Officer South Asia, Leo Burnett said, “With 3 billion playlists and the largest collection of party music to devotional songs, Spotify is going to be the first choice for music streaming this Diwali. Once again for this campaign we have brought together the magic of the always young and energetic Anil Kapoor and the talented Ishaan Khattar whose chemistry is like fireworks itself. Iss Diwali, Spotify Sunte Ja.”