FBB brings India’s first Watch Now Buy Now Event

In the day and age of mobile internet, the youth of India want everything in an Instant. The quicker they receive what they desire, the more likely they are to be satisfied with the service provided.

With that in mind, as one of India’s largest fashion retail brands, Future Group’s fbb is constantly innovating their marketing strategies to suit the needs of their ever-growing customer base. And while their brick and mortar stores were already popular among their fans, they wanted to give them something more.

So in the summer of 2018, fbb brought about India’s first Watch Now Buy Now fashion event that allows its audience to shop online while watching the fashion show, to launch their online store, fbbonline. The thought behind this was to ensure that the gap between the ramp to the closet was bridged.

All it takes is one single tap on the screen, and the audience can purchase the products they desire while the outfits are showcased on the ramp.

With the concept in place, the next step is to ensure that the maximum number of people join LIVE and purchase as many products as possible.

To do this and ensure the best of fashion is brought to its audience, fbb is tying up with some of Bollywood’s biggest fashion influencers, Malaika Arora and Kartik Aaryan, who will walk the ramp and showcase some of fbb’s most beautiful pieces of clothing.

So what are you waiting for? Register, grab your exclusive invite and be a part of India’s first ‘Watch Now Buy Now’, and shop live off the ramp.

Digital Marketing Agency : Social Kinnect

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