fbb brings sexy back with National Jeans Day X Mouni Roy

National Jeans Day is back. With a bang & fbb is all set to bring it’s Sexy back this year on 15th of December with their brand new campaign #SexyBackSundays.

The third and the sexiest edition of "National Jeans Day', conceptualised by Digital Marketing Agency, Kinnect is once again going to take the internet by a storm. Jeans always makes a person feel sexy because it feels snug and always accentuates the best parts of us :) Hence, this year is all about #SexyBackSunday - making it the sexiest day of the year for everyone!

Since its #SexyBackSunday, who better to collaborate with than Mouni Roy! Her style, panache and sex appeal makes her the perfect partner for this campaign and she has never looked better in jeans.

National Jeans Day is the biggest celebration of Jeans in the country where fbb’s celebrating its widest range from baggie, boyfriend, tapped to skinny that scream sexy. And it does.

Commenting on the activities planned to celebrate National Jeans Day, Pawan Sarda – Head, Digital at Future Group says, “Over the years, jeans have evolved from just being a rough and tough fabric, to pants that define style. Jeans is Sexy & we believe it’s a great opportunity to connect with the youth to celebrate this emotion & thereby by driving huge appointment for our big day. And who better to collaborate with than Mouni Roy to bring #SexyBackSunday.”

Talking about the campaign, Chandni Shah – COO, Kinnect adds, “Combined efforts of fbb and Kinnect have reflected massive success for this IP in the last two years, and this year we plan to take it a notch higher. Such growth not only demonstrates the brand's commitment to collaborating with the right stakeholders in the digital era but also indicates that through the National Jeans Day campaign the category has grown in scale and effectiveness. Last year the sales of jeans category on National Jeans Day grew by five times as compared to any other day. This year our endeavours are to ensure an increase in footfalls at the stores as well as for the category to be completely sold out.”

Mouni’s video is already fetching huge attention on social media and the excitement is reaching its peak. Users are re-creating her video on Tik-Tok and Instagram to celebrate NJD

On National Jeans Day i.e 15th Dec, you can get a Jeans ALMOST FREE! Anyone can buy a pair of Jeans over Rs.999, and they will get a t-shirt worth Rs.499 along with vouchers worth Rs.500.

After last year's massive success, the National Jeans Day #SexyBackSunday campaign is all set to hit a new high this year, redefining the meaning of a pair of Jeans for the country!


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