fbb brings World Shorts Day so you can #DropThePants!
It’s that time of the year again, when one of India’s biggest fashion retail brands, fbb, brings its audience one of the grandest fashion celebrations, World Shorts Day.
Over the past 2 years, the celebrations have only been getting bigger and bigger and this year is no exception. While the fashion world takes it up on themselves to build up to the big day, fbb brings to its audience one of the most exciting celebrations of the year. Giving their audience an unbelievable offer where customers can buy 2 shorts and get one T-shirt worth 499/- absolutely FREE, fbb went a little further and sweetened the deal. A simple missed call or registration could lead users to get free tickets to the World Cup 2019 in Southampton!
Conceptualizing and executing the celebration of World Shorts Day, Digital Marketing Agency, Social Kinnect brings in some of the most exciting extensions to the party this year.
From Ritvik Dhanjani, Priyank Sharma and Baseer Ali to more than 25 of the biggest fashion influencers, World Shorts Day has got everyone to #DropThePants.
And for those of you who want to shop the collection without burning a hole in your wallets, a game allows you to literally #DropThePants and collect as many pairs of shorts as you can. Remember, the more shorts you collect, the more chance you have to win vouchers that enable you to shop the collection.
Speaking of the amazing offer and the celebrations, Digital Marketing Head Future Group, Pawan Sarda said “As a category, we found a great opportunity with Shorts. Our intent was to build this category knowing that our customers are absolutely mobile-first. This year, we will celebrate our third edition. We've always been excited and it is so fulfilling when our customers resonate the same enthusiasm. It is for them that we've come back with a much bigger promise.”
Chandni Shah, COO of Social Kinnect added, “It’s that time of the year again, the time to literally ‘drop the pants’ for one of our most successful campaigns for fbb! This is the third year running that we have devised and executed ‘World Shorts Day’, and it keeps getting bigger and better. We’ve built a long-lasting property for fbb with ‘World Shorts Day’, which Kishore Biyani himself has trademarked. This campaign had real business impact for fbb, and has gone a long way in making Indians across the country more stylish, and helping them to beat the heat every summer!"
So what you waiting for? Register Now!