fbb launches new digital fashion channel; fbb TV

Fashion brands are doing everything under the sun to grab customer’s attention nowadays and deliver the trends in as many ways as possible. fbb- one of India’s largest fashion retail brands- wants to take a step further and make India ‘thoda aur’ stylish with India’s first ever digital fashion channel!  The concept of fbb TV is is to cultivate a unique fashion voice which is true to Indian sensibilities and hence go beyond how to style, what to wear, trends in fashion and a lot of entertaining original content under fbb TV originals. The launch campaign has been conceptualised and executed by Social Kinnect, India’s foremost independent digital marketing agency.

fbb TV is launching with its first original and India’s first fashion styling show LIVE – ‘Every Friday is a Tryday’ - with leading fashion influencer Pryanca Talukdar. The show format is fun, entertaining as well as educational to help the audience enjoy while learning style tips from the known names of the fashion industry. The guests of the show will be from the insta-verse who are followed by lakhs of people for their fashion sense, glam quotient and deadly ensembles for every occasion.

The show is going to have fun segments like a style up race, Bollywood trivia and Fashion Heads-up! These games will entertain while educating about a product category every week. The host and the guests will be sporting the product of the week and the games will also incorporate the product to make it fun and interesting for viewers to learn something new about fashion every week.

‘Every Friday is a Tryday’ is going to go live every Thursday, at 11:30 am on all of fbb’s Social handles of Facebook, Instagram and YouTube. The show will also be dishing out instant coupons that are valid only on Friday on that product with just one missed call.

fbb TV goes live tomorrow with their first episode of ‘Every Friday is a Tryday’.

Talking about the launch, Pawan Sarda: Group Head – Digital at Future Group said, “We have noticed that our customers look beyond shopping and are constantly on lookout for fashion and styling tips. We want to give them a platform to engage with us frequently and hence we decided to launch a new digital fashion channel- fbb TV.’.”

Chandni Shah, COO Social Kinnect
Chandni Shah, COO Social Kinnect

Social Kinnect’s COO, Chandni Shah added, “fbb is a brand that has always been at the cutting-edge of digital innovation. With ‘Every Friday is a Tryday’, we continue to help fbb push the envelope to create digital content that engages customers beyond their purchase, and generates loyalty that will create growth for years to come. Also, ‘edutainment’ is huge nowadays as consumers want content that helps solve a particular problem in their lives. This property makes fbb one of the pioneers of 'edutaining’ content in the fashion retail space.”


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