fbb launches their festive campaign, ‘fbb Has It All’

This year, fbb is celebrating trending global fashion with their festive collection. Right from playful hemlines and tie-up tops to cropped denims and Resort Shirts, fbb #HasItAll 

 In order to enable trials for this trending fashion collection, fbb has once again dropped an innovative activation on Instagram – the First-ever Insta-Trial Room! 

When it comes to picking the perfect outfit online, most people are sceptical about how it may look on them. Trying out an outfit has always meant taking time out to visit the physical retail store. To provide a virtual solution to this problem, fbb, along with its creative agency Kinnect (formerly known as Social Kinnect), has leveraged Instagram's Selfie sticker feature to launch Insta Trial Room. It allows people to try on the looks directly from fbb's Instagram stories.

In this weekly activity, customers can check out fbb's latest Has It All range - one which focuses on providing customers with the latest and most stylish trends out there. fbb assures every participant a chance to win exclusive offer vouchers and 1 Lucky winner a chance to win free shopping worth Rs. 5,000!

The campaign kicked off on 25th September, 2019 and will be a month-long activity allowing users access to the most fashionable trends, week-on-week. 

Speaking about this campaign, Pawan Sarda – Group Head Digital at fbb said, “fbb Has It All is a huge mind-shift for us from being a mass fashion brand to an on-trend fashion brand. We are celebrating all the trending global styles, and therefore, it was essential for us to give a unique fashion showcase experience for our users. Insta-Trial Room is a clever gamification experience build with a native selfie feature where users can try our Has It All collection right on their gram. It’s a fun experience where users get to play with our fashion, share with their friends and also get offers to shop at their nearest stores”.

Chandni Shah, COO at Kinnect said, “With retail swiftly shifting online, it was about time that the process of trying on clothes became digital too. We’re always innovating with digital platforms for fbb and Insta Trial Room is no exception. It makes it even easier for India to become ‘thoda aur stylish’”!


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