FCA to Celebrate First-of-its-kind ‘Jeep® 4x4 Month’ with Indian Customers
Fiat Chrysler Automobiles (FCA) announced ‘Jeep® 4x4 Month’ a first-of-its-kind customer celebration for the Jeep® brand in India. The Jeep® 4x4 month kicks off as part of the International Jeep® 4x4 Day, which the Company celebrates with its Jeep® customers globally on the 4th day of April, which is the 4th month of the year. The Jeep® 4x4 Month will run from April 4th to April 30th in India.
In an innovative program devised by FCA India, Jeep encourages new customers who are currently considering or have booked a 4x2 variant to upgrade to the Limited 4x4 variant by paying just Rs. 50,000 more, This limited option will be available across India from April 4th to April 30th, 2018 as part of an International celebration of the legendary Jeep 4x4 capability.
FCA India will run Camp Jeep®, a 4x4 driving as well as Jeep® brand experience, for potential customers and enthusiasts in Mumbai, Pune and Hyderabad, this month.
Commenting on the Jeep® 4x4 Month, Mr. Kevin Flynn - President and Managing Director, FCA India said, “The Jeep® 4x4 Month is a special and unique opportunity for customers to book their Jeep Compass and enjoy the legendary capability, freedom and adventure which remains core to our brand. We have sold close to 20,000 Jeep Compass SUVs since market launch and it is humbling, yet exciting to witness the sheer pride and exuberance of Jeep Compass owners as they our product out of the ordinary and explore new horizons. It is our endeavour to take every opportunity to help them achieve their aspiration.”
FCA has planned a high impact and intensive Communications campaign encompassing Print, Digital, OOH and TV to inform customers across the country promoting the Jeep® 4x4 Month and encourage them to participate in the activities planned.
Flynn added, “Our Dealer Partners are excited to take the Jeep® brand engagement with our existing Compass owners to the next level in the Jeep® 4x4 Month. They have clearly done a splendid job in the first quarter of this calendar year delivering over 6000 Compass SUVs to new Jeep customers.”
The Jeep® Compass was launched in India on July 31, 2017 and the first vehicle rolled off the production line in Ranjangaon on June 1, 2017. The SUV is available in three premium trims in the range - Sport, Longitude and Limited, and is offered in 10 variants with 2.0-litre Turbo Diesel and 1.4-litre Turbo Petrol Multiair powertrain options, with 4x4 and 4x2 derivatives available in the line-up.