FCB India’s ‘Golden Hattrick’

With campaigns like ‘Streedhan’, ‘Sindoor Khela’, ‘The Open Door Project’, ‘Fearless Kota’, ‘Ladki hath se nikal jaegi’ and ‘Out and Proud’, among many others, FCB India has been setting new benchmarks of creativity. The agency won 3 consecutive Golds at Cannes, Clio and LIA. And these were the only Golds awarded to India this year. 

The agency won 82 awards last year for impactful real campaigns such as ‘TOI – Sindoor Khela’, ‘Horlicks – Fearless Kota’, ‘Hero – Ask why’, ‘World for all – Adopt the banner’, ‘Mahindra – Ladki hath se nikal jaegi’. This year, too, the agency won awards for campaigns such as, ‘Millennium Schools – The Open Door Project’, ‘Horlicks – Fearless Kota-Bottle of Love’, ‘AAAI – Food Wastage’, ‘Horlicks – Fearless Songs’. 

FCB India was recently conferred with milestone achievements such as being named as the No. 1 creative agency in India by WARC Rankings 2019. The Cannes Lions Global Creativity Report 2019 ranked FCB Ulka as the No. 2 Agency of the Year in India. Campaign Brief Asia ranked FCB Ulka on No. 5 from unranked in the Hottest Creative Agency list in India. 

Shedding light on the addressing the biggest problems of the world using creativity as a tool, Swati Bhattacharya, CCO, FCB Ulka, said, “Three consecutive Global Award shows where FCB wins India’s only Golds feels like a dream. It’s a dream we’re living. And what makes this dream really precious is the fact that these campaigns won’t disappear. These are ‘never finished’ ideas that are giving our brands a living and breathing purpose. Creating new behaviour and a new way of life for our consumers.” 

Speaking on the occasion, Rohit Ohri, Group Chairman & CEO, FCB India, said, “These wins are true testimony to the creative transformation at FCB India. 2018 was a great year for us. And now 2019 is promising to be even better. Consistent creative excellence is what builds an agency’s creative reputation. I’m delighted that we are delivering excellence, not only for our agency, but also for the country.”