FCB leads in India with 38 shortlists at The One Show 2020!

The One Show announced its shortlists for 2020 and FCB leads the India region with 38 shortlists. The Punishing Signal gets 25 shortlists, Times Out & Proud has 11 shortlists and The Open Door Project has 2 shortlists.

The brave campaigns from FCB are not just advertising campaigns that solve a problem, but they come with a larger message that aims at changing behaviour. 

Commenting on the shortlists, Robby Mathew, CCO, FCB Interface said, “The Mumbai Police is doing a phenomenal job in this war against Covid-19.  And these brave men and women truly deserve the recognition from the world’s brightest and best, for their campaign against indiscriminate honking.”

Adding Swati Bhattacharya, CCO, FCB Ulka said, “Very proud and very excited. I just wish this came to us at a different time.”

Speaking on the occasion, Rohit Ohri, Group Chairman & CEO, FCB India said, “Our 38 shortlists at One Show are for work that drives behavior change. It's fantastic to have this recognized by the world's creative community. When we enter a post-covid world, behaviour changing work will be critical for us rebuild our world.” 

Campaign Details

Mumbai is one of the noisiest cities in the world. And a lot of this noise can be traced back to cacophony at the signals. Mumbaikars honk even when the signal is red! Needless to say, this noise pollution is making the city alarmingly unhealthy to live in. To tackle this honking menace, the Mumbai Traffic Police, in partnership with FCB Interface came up with an innovative solution called The Punishing Signal.

The “Times Out & Proud” campaign gives the hope of an inclusive society. This film aims to empower the members of the LGBTQ community to live a dignified life with acceptance and pride. On 17 May 1990, the General Assembly of the World Health Organization (WHO) removed homosexuality from their list of mental disorders. This decision by the WHO constitutes a historic date and powerful symbol for members of the LGBTQ community.  With this film, we aim to carve out a mainstream space for members of the community who identify as LGBTQ to interact, share and collaborate with the entire Indian population.

Millennium World School wanted to make a real difference in education by doing something for some of the 80 million kids left out of the classroom due to systemic poverty. To escape poverty’s gravitational pull, we needed to demonstrate that change is possible, actionable, and lasting. The Open Door Project tackled the two headed problem of Inequality and Education by utilizing the real estate of upmarket schools that lay empty after hours, for kids who didn’t have access to educational facilities. To drum up more support for this movement, the film ‘’Bhukkad’’ told the heart-warming story of a kid from a red light area, whose hunger to learn went beyond narrow walls.