FDCI X Lakme Fashion Week Establishes Leadership as brand building platform for sponsors
After two years of digital and phygital showcases due to the pandemic, the powerhouses of fashion and beauty in India- Fashion Design Council of India (FDCI) together with Lakmé Fashion Week (jointly organized by Lakmé & RISE Worldwide) are hosting a fully on-ground, season-fluid edition in New Delhi, from 23rd-27th March 2022.
Through the course of the pandemic, FDCI X Lakme Fashion Week has retained major existing sponsors and onboarded several new ones such as National Basketball Association (NBA) among others. Some of the big players who partnered with the platform through the pandemic include NEXA, Ajio Luxe, R|Elan™, Tencel™, boAt, Natural Diamond Council, Bemberg™, Bata and many others across the retail, automotive and technology spectrum.
Since its inception, the platform has championed bringing to the fore unique innovations, partnerships, and solutions - effectively helping diverse brands connect with the right audiences. This season the platform has a robust schedule featuring over 60 designers showcasing and over 20 brand partnerships, spread across the five days of the event- making it the most power-packed schedule with the highest number of brand partnerships ever.
With the upcoming edition, brands such as Adidas Originals, realme, John Jacobs, Roposo, and Reshamandi have forged new associations and have taken the platform’s brand partnership count to the highest it has ever been. Brands are looking to leverage the event’s increased national and global reach to enhance consumer engagement. FDCI X Lakme Fashion Week also projects a 25- 30% increase in partnership revenues in comparison to pre-pandemic numbers, in its next October 2022 edition.
Nikhil Bardia, Head of Sponsorship Sales & Talent Management, RISE Worldwide commented “After two years of digital and phygital showcases, the return of the much-awaited fully physical format, has received an overwhelming response. This year has seen the continuity of our long-standing partners and we have also onboarded a lot of new brands who are looking to build and grow in the ecosystem over a long-term period. The category of new brands like handset, content platform, athleisure, eyewear, etc allows for more engagement with our consumers via these activations, making it a win-win partnership for all our stakeholders. Buoyed by registering the record highest sponsorships this season, we are confident to project a 25- 30% increase from the pre-pandemic sponsorship numbers by the next season.”