Femella Partners with Sass Communications to strengthen their brand awareness

Femella—an exclusive brand designed to cater to the fashion & style needs of Indian women, has recently partnered with Sass Communications. A leading PR agency in the lifestyle, beauty and fashion stream, Femella has trusted Sass Communications to amplify the brand's message, and handle its communication mandate. The agency will be responsible for building brand awareness, driving visibility, corporate communications, and overall media relations for Femella, in the competitive market for comfortable and trendy fashion for women.

Femella is a fashionable clothing brand that is made to last, and to match all the occasions. The designs are crafted to become wardrobe staples, and keep in mind the likes of an Indian woman. Clothes that make you look, and feel good are created at Femella from handpicked materials to bring to life the finest of pieces.Hence, they bring to you the best of clothing that compliments you in your unique way. 

Commenting on partnering with Sass Communications, Ketki Arora, Co-Founder Femella says, “We are thrilled to work with an experienced PR agency such as Sass, and look forward to strengthening our position in the fashion & lifestyle industry. We also believe that Sass Communications has the ability to understand our brand's vision, and give it the right voice that is required in today's industry ecosystem. Looking at their expertise, passion, and dedication, I can safely say that I lay my trust on them to guide Femella with effective campaigning, and much more. I am eagerly waiting to see Femella’s growth in the near future.” 

Sass Communications has an impressive portfolio of working with over 200 brands in the last 3 years. Having worked with most brands in the lifestyle space, they will play an instrumental role in creating effective communication strategies for Femella.

Talking about the appointment, Sass Communications founder Ishita Singhal says, “Firstly, we are delighted to get the opportunity to work with a fashion-forward brand such as Femella. I am personally thrilled that the brand has chosen Sass Communications as their PR partner. We look forward to working with the Femella team to create impactful campaigns that will help them reach their target audience and achieve their business goals. At Sass Communications, we believe in the power of compelling storytelling and strategic communication, and we are excited to bring our expertise to the table to build a strong brand narrative for Femella."

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