Femina FLAUNT makes its debut at Bombay Times Fashion Week
Femina FLAUNT, the retail brand by Femina (owned by Bennett, Coleman & Co. Ltd), today made its debut at the Bombay Times Fashion Week, as it showcased its latest Spring/Summer 19 collection. The range, comprising chic apparel, trending handbags, stylish footwear, and select eyewear styles, celebrated the on-set of summer lightness with fresh and bright hues, newer silhouettes, and mixed fabric-play. Ruhi Singh (Miss Universal Peace & Humanity 2014) & Gayatri Bhardwaj (Miss India United Continents 2018) made the show even more glamorous with their presence as the showstoppers.
As the models sashayed down the ramp to highlight select looks from Femina FLAUNT’s Spring/Summer 2019 range, new sunny yellow tones and grown-up orange hues emerged as the dominant accents of the season. The range’s play with prints scattered in pretty ditsies and ditsie-polka dots, offers a refreshing update for summer dressing. The range offers exciting colour-play by accenting the sophisticated and fresh colours with playful ones.
The season’s new ‘pretty garden dresses’ in light cotton yarn-dyed, sit in the centre of this ultra-feminine brand’s SS19 Collection. Femina FLAUNT’s SS19 range focuses as much on the growing significance of effortless bottoms – with paper-bag trousers, striped skirts, wide-legged trousers, striped trousers, and the latest-in cropped length. Other highlights of the range include new colour & silhouette additions, alerts of separates planned in Ochre colour and unique edits of stripes in pants and skirts.
And given that the whites are timeless, and a great neutral for any outfit, Femina FLAUNT Spring/Summer 2019 provides plenty of head-to-toe refreshed edits in whites for a sleek and sophisticated look. Now throw-in a fancy pair of eyewear, and a colourful pair of sandals/sneakers to add a touch of ‘modernity’ to the look.
‘Desk To Dinner’ is one of the key looks by Femina FLAUNT, providing versatile options for the woman busy juggling her day. The other being ‘Chic Casuals’, offering relaxed & refreshing options for any day that’s like a light-hearted weekend. The range and the coordinates are planned in latest ruffles, long-line lengths and prints combined in multiple looks, in line with brand’s philosophy of offering chic fashion for today’s woman.
Commenting on the show, Sandeep Dahiya, Director & Business Head – Brand Extension – BCCL, said, “Bombay Times Fashion Week provides Femina FLAUNT the perfect platform to showcase its latest range, and we’re excited to be a part of this growing franchise.” Talking about Femina FLAUNT’s Spring Summer 19 range, he further added, “The range is an exciting mix of international fashion trends & practical versatility – to offer chic wardrobe options for today’s woman, who may be at work, dinner, theatre or a vacation”.
Talking about the collection, Showstopper Ruhi Singh commented, “I love the color-plays in the range – an exciting mix of strong colors with undertones of some peppy colors, making the range very vibrant.” She further added, “The range offers me multiple options for different occasions – and I find that really convenient as well as practical.”
Speaking on Femina FLAUNT’s SS19 Collection, Showstopper Gayatri Bhardwaj, said, “Coming out of winter, I love the vibrancy and the summer vibes that the Femina FLAUNT range exudes. The lightness of the fabric, the mix of colors and gorgeous silhouettes, make this an exciting collection.”
With over 150 style options in Spring Summer 2019 collection, the Femina FLAUNT range is available in more than 60 Shoppers Stop stores in over 25 cities and on Shoppersstop.com and Amazon India. The Femina FLAUNT eyewear range in available in select Shoppers Stop stores and in over 500 eyewear retail stores across India. Femina FLAUNT is today present across multiple categories – Apparel, Footwear, Handbags, Accessories, Eyewear and Fragrances.