Fernando Machado to join Activision Blizzard as new CMO

Fernando Machado Former Chief Marketing Officer at Restaurant Brands International will be joining Activision Blizzard as Chief Marketing Officer on April 12, as per the reports.

Activision Blizzard owns popular titles like Call of Duty, World of Warcraft, Overwatch, and Candy Crush and claims to have more than 400 million players globally.

At Restaurant Brands International, Machado’s responsibility was to drive marketing for various brands, including Burger King. His departure came after the Burger King received criticism for its International Women’s Day campaign.

Activision Blizzard’s current CMO David Messinger will be moving on from his role, but will stay at the company to help Machado transition, the report added. Messinger joined the gaming company in 2019, and has previously been associated with the companies like The Walt Disney Company, and Ticketmaster.