Ferrero India launches Kinder Creamy for the kids

Ferrero India Private Limited, part of Ferrero Group, one of the world’s leading manufacturer of chocolate and confectionery products, has announced the launch of ‘Kinder Creamy’ – an affordable mini snack for kids. With this new offering, Ferrero India has forayed into kid’s snacking segment and aims to make deeper inroads into India’s sweet packaged foods category. An innovative addition under the umbrella brand Kinder - Kinder Creamy is a milky and crunchy, mini snack rich in milk with vitamin B12 and crispy rice providing a multi-texture experience in every single scoop.

Kinder Creamy is a unique milky and crunchy, tasty mini snack with high quality ingredients like cow’s milk, cocoa cream and crispy rice. One unit of Kinder Creamy (19g) contains 22% of milk and is a source of Vit B12. Each unit contains   vitamin B12 which comprises 20% of the Recommended Dietary Allowance (RDA) set by the Indian Council of Medical Research. Its convenient packaging comes along with a scooper and a child can scoop a unique blend of creamy & crunchy textures.

Kinder Creamy has been introduced pan India at an affordable price of INR 20. and will be available   across all leading outlets, including modern trade and traditional stores pan India. Consumers will be able to buy the product on e-commerce platforms such as Amazon, Flipkart, Grofers, Big Basket etc.

With Kinder Creamy, the company is taking a step forward towards strengthening its presence in the Indian market which is driven by trust and love of consumers for the Kinder products. The expansion of the portfolio marks Ferrero’s entry into the fast-growing snacking category in India. Tapping the increasing opportunity, the brand aims to provide a unique solution to the never-ending debate between mothers and kids with a tasty snacking option full of goodness to fulfill those in-between hunger moments. 

Speaking on the occasion, Rudy Sequeira, Managing Director of Ferrero India said, “India is one of the important markets for Ferrero globally, and the expansion underlines Ferrero’s focus to build on its tropical portfolio. We are delighted to expand the Kinder portfolio, with a unique innovation in Kinder Creamy, that is priced at an affordable price point, taste that appeals to all palettes and is successfully made-in-India.”

He added, “The new offering demonstrates the success and growth of the Kinder brand in India. We are confident that Kinder Creamy will be well received by the consumers and drive both in-home and on-the-go consumption in the kids snacking segment.” 

With a legacy of introducing innovative offerings for consumers, Kinder Creamy is being manufactured at the plant at Baramati, near Pune with over 98.9% of the raw materials sourced locally. The state-of-art R&D facility at the plant follows international standards and supports the quality check process for ingredient mix, material sourcing, packaging and product testing. To preserve the nutritional characteristics of the high-quality products, Ferrero applies consolidated quality and traceability best practices.

The launch of Kinder Creamy will be supported by a strong 360-degrees marketing communications campaign. Along with TV and digital presence, the brand will adopt a mass media approach as well. Further, retail channels will have point of sales material to educate the consumers on the product attributes and will run a wide scale sampling program for trade partners & consumers.