Ferrero launches Kinder Schoko-Bons Crispy in India
Ferrero, the globally renowned chocolate manufacturer, is looking to expand its business in India and has launched Kinder Schoko-Bons Crispy as part of its ‘Kinder’ portfolio. Kinder Schoko-Bons Crispy is the second product to be sold in India under the ‘Kinder’ brand. It is manufactured at Ferrero’s production facility at Baramati in Pune district.
Kinder Schoko-Bons Crispy will be available in both traditional trade and modern trade outlets across key metros, Tier I and Tier II cities in India in packs of 4 and 9 pralines priced at Rs. 40 and Rs.85 respectively.
Ferrero India spokesperson said, “Kinder Schoko-Bons Crispy has been designed as a family treat and is targeted to create moments of togetherness between families and friends across age groups. It brings out values of caring, sharing, fun and togetherness. We are positive that the brand will be loved and enjoyed by our consumers across India.”
The product is positioned as a family consumption treat and the multi praline pack makes it ideal for sharing with one’s family and loved ones thereby living up to the brand’s promise of “The taste of togetherness”. The brand aims to deliver moments of happiness by creating opportunities for family bonding and sharing.
The packs contain convenient single consumption bite size pralines wrapped in a candy shape that can be opened with a tear band. This innovative packaging ensures perfect hygiene and taste. The wrapper on removal emanates the delicious smell of milk and chocolate. The outer pack has an aluminium layering inside which helps ensure optimal quality of the product. When consumed, the praline splatters in the mouth to give an amazing crunchy and creamy taste of its rich ingredients.