Ferrero Rocher leverages social media to spread some festive cheer
Crafted in Italy by Ferrero and loved by Indians, Ferrero Rocher, premium and one of its kind quality chocolate, has gradually become an integral part of all special occasions and is a perfect Golden Gift. With Christmas approaching, Ferrero Rocher has kicked off celebrations with the launch of a new Facebook application “Golden Christmas” designed to add a Golden sparkle to this year’s Christmas spirits.
Golden Christmas App goes live on Ferrero Rocher Facebook page from the 1st Dec 2014 and ends on 25th Dec 2014. As you count down the days until Christmas, user has to simply login to the Ferrero Rocher Facebook page, load the application and click on the sparkling Golden Christmas tree to participate and win exciting gifts. Golden Christmas App offers multiple engagement activities that will give users an opportunity to win a limited edition of 96 Golden Pralines Pyramid cone and many more Ferrero Rocher Gift hampers.
Talking about the Digital Initiative for Christmas, Emanuele Fiordalisi, Marketing Vice-President, Ferrero India, states, “Christmas is truly a unique festival and known as the season of goodwill and celebrations. For making the festive moments golden, Ferrero Rocher is the perfect companion. The customer-engaging online games and prizes are aimed at spreading cheer this festive season. A merry and happy customer is what we aim for, and through this unique one-month long initiative we are going to assure that.”
Ferrero Rocher will be doing special Christmas Visibility in selected Modern Trade stores across India. Limited Christmas standing units have been planned at some special stores. The brand has also launched special Christmas cover packs which would be available in all leading Modern Trade Stores in India. The packs available for sales includes: the perfect little treat with a pack of 5 pralines, the iconic sharing pack of 16 pralines and the iconic gifting pack of 24 pralines.