Festival of Media APAC 2017: MediaCom India is Agency of the Year

Winners of the annual Festival of Media APAC Awards 2017 were announced at Singapore yesterday, March 22. India topped the country rankings with seven Golds, six Silvers and three Bronzes, while Australia and New Zealand were second and third with five and four Golds, respectively. 

Ariel: Dads Share the Load – Men for Laundry campaign from MediaCom was adjudged Campaign of the Year. 

MediaCom India walked away with the Agency of the Year award. Mindshare retained its title of Agency Network of the Year for the APAC region. 

In all, MediaCom won seven Golds and three Bronzes; Mindshare four Golds, five Silvers and three Bronzes; while UM took home four Golds, four Silvers and one Bronze. 

Commenting on the wins, Debraj Tripathy, Managing Director MediaCom South Asia said “I am delighted that our work continues to impress international juries, year after year. These wins are a testament to the quality of work, the passion and our commitment to the spirit of Content and Connections, that we as a team, bring to bear for our esteemed clients.”

In total there were entries from 20 countries, while the winners represented a mix of campaigns from across the region, including golds from Australia, China, Indonesia, New Zealand, Singapore, India and the Philippines. 

Margot Torres, Executive VP and Deputy MD, McDonald’s Philippines chaired the Jury for the Festival of Media APAC Awards 2017. Key trends and insights that came out of the judging process included a significant increase in e-commerce, m-commerce, CSR, content, social, mobile and events as part of campaigns from around the region. Judges found the Best Experiential/ Event, and Best Content Awards to be two of the toughest to decide on a winner as the competition and quality of work was so strong. 

All winning campaigns can be seen on http://www.creamglobal.com/ 

Festival of Media was launched by C Squared in Venice in 2007 and the brand now has four major events across the world, attended by 4,000 senior delegates and receiving over 3,000 Awards entries. In 2009, C Squared acquired the leading brand M&M Global along with the M&M Global Awards. The company also owns Creamglobal, which has now become the world’s largest database of media innovation and its bespoke technology serves many of the leading global agency groups and multinational advertisers.