Fever 104 FM increases Ad rates by 20% across all its 4 markets

Fever 104 FM, operated by HT Media Ltd has increased its AD rates by 20% across all its 4 markets of Delhi, Mumbai, Bangalore & Kolkata. Effective from 15th May 2013, the rate hike has been implemented to offer more value to the advertiser and great experience to the listener.

Fever 104 FM is known for reaching to the right quality of audience; the TG that is young, aspirational and high SEC AB. Fever’s popularity and growth numbers are looking up and the promise is to deliver quality and much more to the existing and new clients.

Today Fever is the No.1 station in Delhi and a dominant No.1 for over 100 weeks now. The station enjoys a share of 19.2%.In Bangalore, Fever is the No. 1 Bollywood station. The Mumbai station is the fastest growing and ranked No.2 in SEC AB TG. Fever Kolkata is the only 24 hour request station and a leader in the late afternoon and evening drive time show.

Commenting on the rate hike, Harshad Jain - Business Head, Radio and Entertainment, HT Media says, “Radio is a free medium and the listener’s today have many options; therefore it is important to not over clutter the space and engage the audiences in a qualitative manner. Fever has always offered an innovative and differentiated product to its listeners and the rate hike definitely comes with adding more value to our clients and aims at providing them a platform that helps them reach their TG effectively. The rate hike is effective from 15th May 2013 and comes with a promise to offer more quality to the target audience be it the end user or the customer”.

This year, Fever 104 FM will continue to focus on solution based programming and offer path breaking innovations to its clients that will help them meet their objectives. For the listeners Fever promises to offer a much more entertaining and engaging product.