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Fevikwik’s 'Fixer Dadi' is cracking up audiences

Fevikwik has launched a new TVC campaign called #PhenkoNahiJodo which is breaking the Internet with its offbeat humour. Conceptualised by Ogilvy, the two films have been released on social media and immediately caught the attention of netizens.

Both TVCs capture the same insight but it is the second TVC featuring the ‘Kabadiwali bani fixer dadi’ has endeared audiences to the brand.

Pidilite’s chief marketing officer, Vivek Sharma received enormous praise on his LinkedIn handle for the creative execution and idea behind the campaign.

This is what people had to say in appreciation of the film.

As of this year, Pidilite is celebrating 60 years of existence and along with their lauded ‘Sofa’ campaign for Fevicol it seems they have really upped their ante on their advertising.



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