FIAT reinforces India commitment; Launches FIAT Caffe in Pune
FIAT India Automobiles today inaugurated its second exclusive FIAT Caffé in Pune’s up market locality, Koregaon Park. This was shortly after the launch of its first Caffé in the national capital and its first exclusive dealership in Hyderabad. FIAT Caffé has been aesthetically designed in line with FIAT brand’s value of technology and style. The 6,300 sq ft Caffé with a frontage of 70 feet is designed to give the real FIAT experience to customers. The operations of the Caffé will be managed by Millennium Drive- one of the leading automobiles dealers in Pune. FIAT Caffé was decked up with ‘Motor Sports’ theme to also announce the launch of the limited edition ‘Punto Sport’ MULTIJET diesel.
FIAT Caffé has a mezzanine floor with a lounge at the Café bar. Customers can go through the latest FIAT India cars on display, take a test drive, and browse through FIAT worldwide or FIAT India details, guided by specially trained personnel. The collection of international FIAT merchandise is available for sale, giant 3X3 video walls and TV screens running FIAT ads. An in house library features books on FIAT’s glorious history, the various sub brands, its sister companies and also available will be Auto and Lifestyle magazines. The Caffé will hold event round the year and is expected to go beyond being a car showroom and become a destination of choice for stylish and progressive audience.
FIAT’s limited edition “Punto Sport”, MULTIJET diesel is expected to deliver an exciting ownership experience. With its assortment of best-in-class features the new Punto sport is the epitome of Italian design and ingenuity. Punto Sport has a class of its own, given its features and highlights. Apart from setting high standards with its gorgeous looks and style, the Punto Sport MULTIJET diesel is also poised to power through the competition, provide great economy and create a new benchmark for diesel hatchbacks in India.
Speaking on occasion, Enrico Atanasio, Head- Commercial, FIAT India Automobiles Ltd said, “At FIAT, we believe in providing our customers with newer and better cars designed with the best-in-class comfort and technology. We are hopeful that the new limited edition variant of the Punto Sport will be well-received by our customers and will succeed in delighting them. We are committed to the Indian market and with this Caffé we aim to offer the real FIAT experience. This is a step towards ramping up our direct presence in India and we will continue to remain aggressive on this front in the future”
On this occasion, Neelesh Naik, Proprietor Millennium Drive said, “We are extremely proud to be associated with FIAT India and are committed to providing our customers in Pune a premium experience. There are only 12 such FIAT Image points across the world and it is a matter of great prestige to be selected to operate the FIAT Caffé for India.”
The sporty version will be made available in 3 colours – White, Black and Red. The car will be made available in diesel for its loyal patrons who like style combined with performance and also economy conscious. The Punto sport offers best of both worlds – best in class Power (93 ps) and great fuel efficiency (20.5 km/l), that too at a very competitive price.
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