Fiat’s media mandate moves from Maxus to Starcom
Fiat Chrysler Automobiles has assigned its media duties to Starcom, sources close to the development have said. The win comes on the back of a multi-agency pitch for the APAC and AMEA regions, including India.
It is learnt that three leading media agencies were part of the pitch process.
Prior to this, the Fiat Chrysler Automobiles media mandate rested with Maxus. Meanwhile, Leo Burnett is the creative AoR on the account in India.