FICCI Frames 2018: Smriti Irani calls for personalisation of digital content for consumers

Union Minister of Information and Broadcasting, Smriti Irani, believes that the answer to the challenges faced by the India media and entertainment industry lies in digital India as well as personalisation of content for consumers. 

She also highlighted the potential of the media and entertainment industry in the country, which stands today valued at Rs 1.3 lakh crore, employing close to 3.6 million citizens. 

In a Q&A session with filmmaker Karan Johar at the FICCI Frames 2018 in Mumbai yesterday, Irani also emphasised on the power of regional cinema and creating more opportunities for local languages and local talent to come to the forefront. 

Watch the interaction between Smriti Irani and Karan Johar....

Video Courtesy : Viral News IN

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