#FightBackCorona: We’ll take the plunge once the dust settles: Vinod Kumar Gupta

These are extraordinary times and we all are in uncharted territory. There is a lot of fear and negativity in all spheres due to the ongoing Covid-19 pandemic. While the Corona Warriors are doing a tremendous job fighting from the frontlines, we at Adgully are embarking on an endeavour to highlight the positive developments during these challenging times.

Adgully is featuring a series of brief interactions with industry leaders in India and find out how they are keeping their spirits up as well as keeping their employees motivated, also how they are joining in the fight against the adverse impact of the global pandemic.

Apart from keeping its employees motivated and maintaining their productivity during the lockdown period, Dollar Industries Ltd has also undertaken CSR initiatives and welfare programmes to fulfil its corporate social obligation. Vinod Kumar Gupta, Managing Director, Dollar Industries Ltd, speaks about how to gain the upper hand in this crisis period.

What steps are you and your organisation taking to help out the society at large or those engaged in the war against Covid-19?

At Dollar Industries Ltd, we are always aware and inclined towards our corporate social responsibilities. During the COVID-19 pandemic, Dollar Industries has pledged to contribute to the society through its CSR initiative and welfare programmes. To fulfil its corporate social obligation, Dollar Foundation joined hands with Kolkata Police and distributed food and medical equipment to the underprivileged across 60 wards. The company distributed 6,000 kg of rice, 40,000 packets of biscuits, 40,000 masks and 10,000 soap bars to the people in need. Additionally, the company is providing food and shelter to 300 migrant workers at their manufacturing unit at Tirupur during the lockdown.

How are you keeping your employees motivated and are encouraging them to give their best, even as they are working from home?

Manpower is of utmost importance to every industry and it is imperative to take care and support them in this crisis situation. We have temporarily discontinued our manufacturing processes. Our team leads and HODs are constantly in touch with our employees for smooth work from home functioning.

What is most needed in challenging times such as these:

(a) From the general public: COVID-19 is a never-seen phenomenon by mankind and is often compared to the last World War. To fight and stay strong against the virus, it is important to break the chain. Social distancing and maintaining utmost hygiene is the key to break the chain of the virus.

(b) From the authorities: The authorities and civic officers are doing their best under this grave and pressing situation. They are providing constant health facilities, basic necessities, medical aid, etc. They are constantly monitoring social distancing norms and are doing a tremendous job in maintaining decorum and harmony.

(c) From business leaders: The current situation has caused ambiguity in everyone’s lives and the ongoing lockdown has compelled business leaders to plan their marketing and business strategies as per changed consumer behaviour. However, we will take the plunge when we get to the end of the tunnel and once the dust settles.