#FightBackCorona: We will evolve with higher degree of resilience: Prabhtej Singh Bhatia

These are extraordinary times and we all are in uncharted territory. There is a lot of fear and negativity in all spheres due to the ongoing Covid-19 pandemic. While the Corona Warriors are doing a tremendous job fighting from the frontlines, we at Adgully are embarking on an endeavour to highlight the positive developments during these challenging times.

Adgully is featuring a series of brief interactions with industry leaders in India and find out how they are keeping their spirits up as well as keeping their employees motivated, also how they are joining in the fight against the adverse impact of the global pandemic.

Opening up liquor shops recently by the Government is a shot in the arm for the economy, bringing in some much needed revenues to the Government coffers. Prabhtej Singh Bhatia, CEO and Co-founder, Simba Beer, is upbeat about the revival of the economy. He stresses on businesses being empathetic towards their workforce in order to increase productivity while they work remotely.

What steps are you and your organisation taking to help out the society at large or those engaged in the war against COVID-19?

The wake of COVID-19 has brought with it several challenges that we as a nation have to stand strong against to overcome together. During these uncertain times, each individual at this point needs to play a key role by doing their bit for the society and support those who have taken the beating of this pandemic.

While health and hygiene are the forerunners in this war, things like disinfectants, cleansers and masksare becoming hard to chase. To ensure the safety and security of the people, Simba has taken the initiative to provide 9,000 pieces of sanitizers free of cost to those in need. The overwhelming response towards the first batch has encouraged us to produce another batch of 10,000 sanitizers.

How are you keeping your employees motivated and encouraging them to give their best, even as they are working from home?

These tough times have given us an opportunity to grow, to think ahead, think back and think deep. This has allowed us to focus on long term as well as see a bigger picture. As work from home emerges as the new normal, we are conducting daily sessions through video or audio conferences with different teams to stay connected, stay updated on real time basis and stay motivated. By brainstorming a little everyday over our previous performance, we are building on strategies for the near future with the aim of yielding more successful results.

Our employees are our brand ambassadors and it is of utmost importance to keep them informed and aware so that they can make rational decisions for themselves and their families. We have even shared online guides and short tutorials with our employees on topics such as – using online conferencing tools, balancing work and home and safety guidelines for COVID-19.

Once a week we host also a game night or trivia night to encourage healthy competition among employees and keep their morale high.

What is most needed in challenging times such as these?

(a) From the general public – The need of the hour is to follow the advisory given by the Government and stay at home to follow social distancing. Besides balancing the work and home environment, it is essential to stay fit and healthy. Moreover, with the rise in the number of people dealing with lockdown blues, it important to distress by pursuing or developing a hobby, spending quality time with your family and taking time off from the virtual word. Additionally, give priority to taking care of and supporting your community.

(b) From the authorities – The Government authorities have put their best foot forward and are doing the best they can to encompass the nation with care, shelter and hospitality. We appreciate all the initiatives and steps taken to protect us all, be it the police, the doctor and even the service providers. Due to the pandemic, the companies, especially the start-ups, are facing a downturn and are seeking economic support, which will help these companies to revive once again. New initiatives and policies that will allow our in-house budding entrepreneurs to invest in our country will be a game-changer.

(c) From business leaders – Business leaders need to take their employees under their wings and be empathetic towards them. It is important to build the confidence of those around them to keep them motivated. We need to pave the way for a better and brighter future. After this pandemic is over, we will all evolve as strong beings with higher degree of endurance and resilience.

Also Read:

#FightBackCorona: We’ll take the plunge once the dust settles: Vinod Kumar Gupta

#FightBackCorona: There’s a lot of unlearning & reskilling required: Navin Khemka