Film star ‘Vicky Kaushal’ to represent the brand MATTER AERA

MATTER, a tech innovation-led start-up, today announced Vicky Kaushal as a face for the brand MATTER AERA, the 22nd Century motorbike. MATTER is gearing up to bring the change from India for the whole world into the sustainable future. And it believes that the persona representing the future forward mindset of Indian youth is truly characterised by the award-winning film star Vicky Kaushal. His presentation of the brand will create that wave which will motivate the discerning youth of India to adopt the change.

The upcoming interesting brand campaign, featuring Vicky Kaushal, will be launched soon presenting the brand and product technologies in the most interesting way. The innovative way of featuring the protagonist as an antithesis makes the narrative compelling and convincing.

Mohal Lalbhai, Group CEO and Founder, MATTER, said, "we strongly believe in the power of communication and human emotions, that drives the message across. Our collaboration with Vicky Kaushal to present MATTER AERA is with a shared goal of inspiring bikers towards the adoption of sustainable mobility, which is set to create a new norm into the future. We are excited to connect with our customers with our specially crafted communication carrying the message of adoption of future technology into mobility.".

MATTER AERA is created with futuristic design and innovative technology that is poised to revolutionise the two-wheeler mobility. MATTER AERA is India’s first geared EV bike with 4 Speed Hyper-shift gears, delivering 0 to 60 kmph under 6 seconds with super-saving mileage of 25 paise per km, equipped with liquid-cooled battery and powertrain that helps in heat management to prevent overheating, improving performance and life of battery as well as powertrain. 125 km range in one charge with a 5-amp onboard charging system (charge anywhere in India with any 5 – amp plug), and Internet-enabled connected experiences with Navigation, music and call feature along with  7" touch screen, are some of the best benefits customers can experience with MATTER AERA.

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