Filmfare announces The 2nd Season of ‘Famously Filmfare'

 India's leading entertainment brand Filmfare, has announced the second season of its one-of-a-kind celebrity chat show – ‘Famously Filmfare’. Extending the essence of India’s leading film magazine into a new format for the second time, American Express ‘Famously Filmfare’ co-powered by will showcase Bollywood celebrities in a never seen before witty, exclusive and candid chat. The weekly show went live on 16th Dec at 7:30 pm on Colors Infinity, Colors Infinity HD and will stream on popular video on demand platform Voot and, Jio network.

 The 1st season, led by Filmfare Editor Jitesh Pillai, pushed the envelope in the genre with its unique and intimate treatment at the back of Filmfare’s iconic legacy and credibility in the entertainment industry. Back with the second season, the show gains an edge in the celebrity chat show space due to the casualness and the warmth that the host, Jitesh Pillai, the Editor of Filmfare shares with the guest. Being the confidant of Bollywood stars, he gets them to bring out their real self and spill the beans on his show.

 Speaking about extending the show across platforms, Deepak Lamba, CEO, Worldwide Media said, “Filmfare as a brand since its existence over six decades in the industry has formed a legacy with the iconic magazine and the most credible awards. The brand has stayed relevant by evolving with the changing media landscape and content consumption pattern. As a part of this, we are creating a host of video content that can comfortably sit across television and digital platforms and, catering to the demands of the audience in this space is our newest offering 'Famously Filmfare'. The celebrity chat show will provide viewers a unique experience as they will witness their favourite Bollywood stars in a never seen before candid and real self.”

 Jitesh Pillai, editor of Filmfare and the host of the show, says, "A year back, Filmfare forayed into the world of television with its first-ever show Famously Filmfare which went on to become an instant success because of the candid and unscripted side of celebrities that we, as audiences, got to see. For the second instalment of the show, we have turned things up a notch this year by increasing the celebrity quotient and bringing back celebrity camaraderie, friendship, bonding all wrapped up in an upscale and grander production."

 The first season proved to be a major success with considerable stories and experiences being shared by a string of A-list celebs such as Karan Johar, Kareena Kapoor, Katrina Kaif, Deepika Padukone, Ranveer Singh, Alia Bhatt, Varun Dhawan, Sonam Kapoor gracing the show. The 2nd season is all set to take forward the mantle by hosting some of the biggest names in Bollywood such as Aishwarya Rai Bachchan, Deepika Padukone, AyushmannKhurrana, Jhanvi Kapoor among others.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Entertainment