Filmfare expands its footprints, announces ‘’JIO FILMFARE AWARDS PUNJABI 2017"
Filmfare awards is committed to acknowledging quality cinema since its inception and is a pioneer in recognizing and honouring cinema from across India. The filmfare awards franchise includes, Filmfare North (Hindi cinema), South (Tamil, Telugu, Malayalam and Kannada), East (Bengali) West (Marathi) and Filmfare short film awards (digital property). As one of the most esteemed awards in the country, Filmfare extends its awards franchise to Punjabi cinema this year with the 1st edition of Jio Filmfare Awards Punjabi 2017.
The brand’s foray into Punjabi cinema was announced yesterday at a press conference in Chandigarh with renowned celebrity Jimmy Shergill and Filmfare Editor, Mr. Jitesh Pillai. The awards are set to honour the best artists and talents in the Punjabi film industry with the coveted Black Lady. The first ever Jio Filmfare Awards Punjabi 2017 will take place on 31st March 2017 at The Multipurpose Sports Stadium in Mohali. The title sponsor for the awards is JIO, The broadcast partner for JIO Filmfare Awards Punjabi is MH ONE.
Commenting on this announcement, CEO of Worldwide Media, Mr. Deepak Lamba, said “The first Jio Filmfare Awards Punjabi is another milestone in the brand’s illustrious journey; and it is with the support of our partners that we are able to expand our horizons with every passing year. The Punjabi film industry is an important cog in India’s regional cinema sphere and is producing artists and films that have made a serious mark in recent times. We are proud to extend the ever growing Filmfare awards franchise to this market and are looking forward to our very first year celebrating Punjabi cinema.’’
Commenting on the announcement of JIO Filmfare awards Punjabi 2017, a JIO spokesperson said, “We are thrilled to present the first JIO Filmfare Awards Punjab 2017. Presented by Jio, the Filmfare Awards Punjab 2017 will showcase the cinematic excellence from the vibrant state of Punjab in a variety of digital ways. JIO is bringing transformational changes in India’s digital services space to enable a Digital Life for 1.2 billion Indians. This association is consistent with Jio’s mission to celebrate the diversity and richness of Indian cinema.”
By venturing into this market, Filmfare will recognize the contribution of Punjabi cinema to the Indian film industry. Punjabi cinema boasts of a serious pool of talent who are taking regional cinema forward with their outstanding work. The awards night will witness a congregation of some of the biggest names from the fraternity, all vouching for the prestigious award across categories.