Filter Coffee Co. bags Digital Marketing duties for Waffle Mill

Filter Coffee Co., a leading integrated Digital Marketing Agency is pleased to announce its acquisition of the Digital Marketing & Creative mandate for Waffle Mill. The said will now be responsible for crafting and managing the brand’s communication across digital and social media.

Waffle mill is India’s leading packaged waffle brand with an ever-expanding range of waffles from around the world. Selling innovative products like Waffle Chips, Dutch Stroopwafels and more, Waffle Mill is building exciting new categories and is rapidly growing its presence across the country. Waffle Mill’s products are available in over 1200 stores in 20 cities and the brand is flourishing online - selling through their D2C channelwafflemill.com as well as on Amazon, BigBasket and Swiggy Instamart.

Since its inception, Filter Coffee Co. has effectively collaborated with many prestigious brands in lifestyle, beauty, hospitality, FMCG and corporate space. They will now be piloting Waffle Mill’s digital strategy, social media, e-commerce, creative communication and influencer marketing; thus, focusing to disseminate the richness of their waffles being offered across the Indian markets. The brand will veritably strengthen the core expertise of various digital channels.

“We are extremely excited to start our association with Filter Coffee Co.! From our very first meeting, we felt that the team’s vision for our brand was totally aligned with our own. Their creative strategies and 360-degree approach are exactly what our brand needs to move to the next level and we’re looking forward to what we know will be a fruitful partnership and a great growth ride for all of us at Waffle Mill.” - Sahil Engineer, Founder

On winning the mandate, Ms. Anuja Deora, Founder, Filter Coffee Co., stated that “Filter Coffee Co. is elated to be working with Waffle Mill that operates across diverse verticals to pave the way for relevant, compelling and tailored made concepts to bond with its target audience. We foresee our role in nurturing the momentum and augmentation of the brand portfolio to build greater appeal for the brand via our disruptive content, e-commerce and influencer strategy. We look forward to a great association ahead.”