Finserv MARKETS launches #AbChoicesHueAasaan campaign; it's perfect proposition of "Choices & Convenience"

Finserv MARKETS, an initiative by Bajaj Finserv has recently launched its eye-catchy ad campaign #AbChoicesHueAasaan. With its campaign, Finserv MARKETS deep dives into it’s brand philosophy of bringing ‘Choices & Convenience’ to it’s customers’ life by providing them with a unique One Marketplace proposition, for simplified decision making.

In the brand’s ad #AbChoicesHueAasaan, we can see Sumeet Raghavan as the protagonist playing the character of Rohan, a middle-class man who is hustling between day to day needs and is desperate to find a solution to all the financial and aspirational needs of his family. In one instance, he can be seen in a dilemma on how to finance both home renovation and a family holiday together. Further in the ad, he can be seen in a similar situation at a shopping mall where he doesn’t have a credit card, sticks to the old model of cash, and runs short of cash thus creating an embarrassment for himself. There are 4 more instances similar to this, shown in the film which towards the end explains how Finserv MARKETS acts as a one-stop solution for all his financial goals & lifestyle needs.

Finserv MARKETS makes use of tongue-in-cheek humour complimented by situational comedy to hold your attention. Sumeet Raghavan has always been someone who has executed roles around the life of a common man effortlessly, and this helps develop a perfect brand message for Finserv MARKETS - that of being a One Marketplace for Loans, Cards, Shopping, Insurance, Investments and Payments.

The brand has done a phenomenal job of communicating all its product categories in a manner that brings forth the USPs and leaves an imprint on the minds of the viewers. The campaign is conceptualized by the brand team at Finserv MARKETS and executed by Grapes.