FIPP unveils 'Innovations in Magazine Media 2012' World Report
Digital developments are at the fore, and this year there is a major focus on how advertisers and media owners are breaking new ground together, including the emergence of "sapplets' or social applets. And a whole section is devoted to great ideas that engage the reader with the product including: an ad from BBR Saatchi & Saatchi that changes on a page, driven by solar power for Israeli energy company Shikun & Ninui Solaria, a Carlsberg ad that works as a bottle opener, whispering audio chips in Playboy covers, a "self-drive' ad for Volkswagen plus a Cannes award-winning "talking dictator' ad using QR codes for Reporters Without Borders.
Apart from this the other chapters investigate:
Watermarking: The new QR codes?
The Sports Illustrated print and digital integration case study
Revolutionising online advertising: Six new ad formats
Paywalls and ad walls
Instant shopping gratification and the coupon craze
B2B: New strategies at Hanley Wood
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The PrintCity Alliance was responsible for producing the innovative cover using a special hybrid coating effect to make it even more eye-catching.
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