FIPP unveils 'Innovations in Magazine Media 2012' World Report

From scratch and sniff to "sapplets' and the magazine as a handbag, FIPP's new Innovations in Magazine Media World Report have covered it. The new Innovations in Magazine Media 2012 World Report was launched at the Digital Innovators' Summit in Berlin, Germany.

Digital developments are at the fore, and this year there is a major focus on how advertisers and media owners are breaking new ground together, including the emergence of "sapplets' or social applets. And a whole section is devoted to great ideas that engage the reader with the product including: an ad from BBR Saatchi & Saatchi that changes on a page, driven by solar power for Israeli energy company Shikun & Ninui Solaria, a Carlsberg ad that works as a bottle opener, whispering audio chips in Playboy covers, a "self-drive' ad for Volkswagen plus a Cannes award-winning "talking dictator' ad using QR codes for Reporters Without Borders.

Apart from this the other chapters investigate:

Watermarking: The new QR codes?

The Sports Illustrated print and digital integration case study

Revolutionising online advertising: Six new ad formats

Paywalls and ad walls

Instant shopping gratification and the coupon craze

B2B: New strategies at Hanley Wood

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The PrintCity Alliance was responsible for producing the innovative cover using a special hybrid coating effect to make it even more eye-catching.

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