Firefox and Swiss Military come together to launch adventure bikes for Indian youth

In a bid to provide a whole new experience to its customers, Firefox Bikes, a leading Indian premium biking company, in collaboration with Swiss Military, one of the world’s fastest growing lifestyle brands in the affordable luxury space, launched a new range of FIREFOX SWISS MILITARY customized bikes at the ongoing Auto Expo 2016 in Greater Noida.

Firefox Bikes has joined hands with Swiss Military to co-brand four world-class innovative and creative bike models. Through their association with Swiss Military, Firefox aims to expand its range of bikes and accessories and reach out to the young and restless in India with this unique new introduction.

Shiv Inder Singh, CEO, Firefox Bikes said, “I believe that our association with Swiss Military will offer Indian bikers a great new range of bikes made for the rugged mountains. We are planning to launch the news models by the middle of the financial year 2016-17 within the price range of Rs. 12,000 to Rs. 20,000. We aim to sell around 10,000 bikes in the first year of launch. We are specifically targeting the youth segment.”

Commenting on the partnership, Anuj Sawhney, Managing Director, Swiss Military, said, "There is great synergy when two global brands combine their mutual strengths for a common purpose. This is especially true when both teams in question have a similar perspective of making world-class innovative products for the masses. In that respect Firefox / Hero, is the ideal partner for Swiss Military and we are bound to achieve great milestones together with this new association."

Swiss Military products are designed for perfection in style, aesthetics, usability and affordability and follow global Swiss quality mandates and precision standards. The brand is home to a variety of products namely hard and soft top luggage suitcases, laptop trolley bags, passport holders, universal adapters, travel organizers, multi-purpose tools, portable chargers and multi-utility keychains among other products. The brand has a pan-India footprint with presence in 57 cities across 23 states and 800 MBOs at present.

“Firefox Bikes have been providing newer versions and variations of bikes for people to enjoy their ride and be a part of an environment friendly ride. With these bikes, Firefox Bikes is focusing on the mid-segment of city bikers.” informed Ajit Gandhi, Marketing Head, Firefox Bikes.

Within a short span of time, Firefox Bikes has made a huge impact on the biking industry; it has over 200 exclusive bike stations strategically across Indian cities and 1 in Bhutan. As exclusive distributors, Firefox has also introduced the world’s number one bike – Trek Bikes (USA) - to India.