Firework launches their multi camera recording app, Gemi in India

Silicon Valley based short video network, Firework today announced the launch of their multi camera recording app, Gemi in India 

Launched exclusively on App Store, Gemi is Firework’s first innovation in India that will be a game changer in video capturing tools and will redefine global vlogging practices. The launch was at Aptronix, Apple’s Flagship Premium Reseller at Palladium mall, Mumbai. The launch witnessed tech enthusiasts engage with celebrities and photographers who were the first to experience the app, which is available in iOS 13 for iPhone. The store will run photography and videography workshops to offer users a first-hand experience of the product. 

Speaking on the launch, Sudarshan Kadam, Head of Business Development, Growth and Partnerships, Firework India said, “Keeping up with the current trends of vlogging on social media, we are excited to present the very innovative and certainly a game changer- Gemi. We see vloggers struggling to derive a balance between the front and back camera. Gemi enables the use of both cameras at the same time. We are thrilled to have collaborated with Aptronix for this very prestigious launch. We are looking forward to putting the storyteller back in the story.” 

This app is free and easy-to-use and integrates special effects into real-time reporting, surpassing many existing professional post-recording editing tools. It allows iPhone users to shoot split screen videos using multiple cameras simultaneously. This AI powered (patent pending) camera super imposes the subject in the front of the camera and project it to the scene from the back camera in real-time. 

The Indian smartphone user study shows that India's youth are driven by the desire to stay connected, with almost 50% of the 40 million smartphones being 

used by people under the age of 25. In fact, 93% smartphone owners own only one smartphone. The availability of AI based smartphone cameras have been on the raise in the market. According Statista, 45.6% of phones (as of 2019) have dual cameras. Making use of AI, Gemi makes use of multiple cameras to record compelling stories. 


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