Firm Fashinza accelerates international expansion in the Middle East
India’s one and only digital B2B fashion manufacturing company, Fashinza recently announced their global expansion program for the Middle-East, with the goal to enhance competitive positioning in the gulf countries, in partnership with a few apparel retailers and fashion commercial brands. Fashinza plans to invade the GCC markets with a focus on UAE, to solve some of the toughest apparel supply chain challenges in existence. The manufacturing platform will enable fashion brands to work directly with manufacturers in a transparent manner, with the help of their unique digitized supply chain. Notably, the expansion announcement closely followed the company’s recent Series-A VC funding of $20million.
To accelerate their ambitious international expansion plans, Fashinza’s team has identified several potentially high-growth markets and they’re planning to add leadership teams of 15-20 members in the Gulf countries. Earlier this year, the company had established an office in New York City, with the goal of reinventing the $800bn global fashion manufacturing business for the e-commerce era. Fashinza’s roster presently includes over 400 ethical production factories across India, Bangladesh, China, Vietnam and Sri Lanka and the company works with fashion brands from 10+ countries including Forever21, Ajio, Noon.com, Amaro, Clovia, Apparel Group, and Bewakoof.com.
Fashinza Co-founder and CEO Pawan Gupta shared that they want to open up sourcing access for brands of all sizes in the Middle East countries. He claimed, “This is the first time a cloud-based supply chain and product development platform is being offered in the market. We want to help fashion designers and brands breathe a little easier, which means a world where apparel manufacturing is smarter, easier, and sustainable. We plan to make sustainable products available to brands at low costs and low MoQs. We also want to offer other core benefits including reduced sample approval time, 8 weeks average production cycle, and 4 times faster supplier matching and pricing."
Fashinza Co-founder and COO Abhishek Sharma, added, “Our platform makes apparel sourcing as easy as placing an order on Amazon. Fashinza is a powerful and versatile platform carefully built to address and mitigate the pain points in the apparel industry. The said industry is largely fragmented, non-transparent, and rigid, and this causes delays across production schedules and delivery. Fashinza addresses these issues using a single dashboard interface - cutting down inefficiency, cost overruns, and redundancies.”
Fashinza Co-founder and CBO Jamil Ahmad further said, “We are planning to set up a 15-20 member team in the UAE and we will be operative in apparel as well as home textiles market. Fashinza will also assign dedicated account managers to every brand as a standard practice, ensuring all their requirements are fulfilled with minimal hustle.”
Fashinza helps clothing brands with everything from designing and production to quality check and delivery, assuming end-to-end ownership for the process. The platform allows companies to track the daily progress of their orders on an AI-regulated dashboard, with live updates from the factory floor, eliminating the need to make a hundred calls and emails for follow-ups. It also helps brands to reduce wastage, inventory forecasting errors, and enables quick replenishment of bestsellers with a fast turnaround time.