First 20 matches of UEFA Euro 2020 garner viewership of 25 million: BARC India

Amid the ICC World Test Championship, played in England from June 18 to 23, 2021, football managed to score higher views. As per BARC India data for All India, Ages 2+ (live matches only), the first 20 matches of the ongoing UEFA Euro 2020 tournament garnered viewership of 25 million.

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Meanwhile, Total Viewing Minutes increased by a whopping 173% over UEFA Euro 2016.

Cumulative Reach per match also saw growth over 2016, increasing by 46% in the 2020 edition.

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Not surprisingly, traditional football viewing markets saw more viewers tuning in to the tournament, with Assam/ North East garnering the highest viewership share, followed by Kerala, West Bengal and Maharashtra/ Goa.