FirstHandle assigns media & communications mandate to Alchemist

Delhi-based mobile app firm FirstHandle has hired Alchemist for brand building and enhancing its footprint across the country even as its traction has extended to Mumbai and Bengaluru since its launch in the capital less than a year ago. The agency will handle the strategy, planning, and the creative responsibilities of the brand. The account will be handled by the agency’s Delhi office.

Commenting on the development, Gaurav Sinha, CEO, FirstHandle, said, “We at FirstHandle were looking for a team/ agency that matches our standards of operations, understands our business philosophy and will help us find a standing in a market as diverse as India. We are happy to have on board Alchemist, a leading marketing solutions provider, as the drivers of our brand and social strategy and execution partner.”

On the win, Manish Porwal, MD, Alchemist, said, “We pride ourselves in contributing to strategic growth for businesses. We are excited to partner with FirstHandle to work on their brand and social strategy. The challenge for us is to create an exciting communication plan to make this brand into a go-to-app for every person who steps out to shop.”

FirstHandle is a free hyper-local deals discovery app that alerts the user of deals and sales offers in his neighbourhood, eventually benefitting both the user and the merchant. The app has enlisted over 15,000 retailers in less than a year and hopes to add another 25,000 in the coming months.

Alchemist is a 360-degree marketing solutions agency in its seventh year of operation. Its client roster includes Nissan, Max Life Insurance, Tata Docomo, L’Oreal, and Disha Direct. The agency is headquartered in Mumbai, with presence in Gurgaon, Bengaluru and Chennai.