Fisher & Paykel Appliances roll out biggest range of products in 80 years!

Fisher & Paykel Appliances embarks on the global release of the largest number of new products at any one time in its history. Courtesy a successful growth plan and consistent investments into Fisher & Paykel’s Research & Development centres in New Zealand, spanning over the past four years, has resulted in the largest collection roll out since the brand’s inception in 1934.

The bulk of the new products are in kitchen appliances, with innovations also featured in refrigeration and laundry lines. All new products are expected to be available to consumers in all key markets later in this financial year.

Sanjeev Wadhwa, Country Manager – Fisher & Paykel India, says, “Given that we launched over a year ago, we have received an extremely positive response from the Indian market. Fisher & Paykel, now available pan-India, will launch 70 new products in the next twelve months, enabling us to cater to every requirement for the perfect Kitchen. Within this expansion to the portfolio of products, the R&D division has also ensured the harmonious amalgamation of ergonomics, technology and innovation.”

Daniel Witten-Hannah, Fisher & Paykel’s Executive Vice President of Product Development and Marketing, says that each range has a design or technology platform capable of leading cooking, laundry and refrigeration globally.

“World-leading innovation and quality has been what our development teams have been focusing on over the past five years, and this range is the result.  We have developed what we believe is a game-changer in cooking appliances – a 60cm oven that has up to 30% more capacity inside than competitor models of this size.  Our designers pulled the 60cm standard oven apart and reconstructed it so this model has 77 litres of usable capacity inside, making it one of the largest 60cm ovens available globally.”

The unique active venting technology in the 9 and 11 function oven models essentially allows customers to cook like a chef, perfecting moist and crisp dishes at the same time, in the same space.  “The best thing is, this oven is no bigger externally than other models on the market, so no kitchen modifications are required to be able to cook more food, with better results,” Mr Witten-Hannah said.

The new built-in oven, along with Fisher & Paykel’s innovative gas on glass cooktop, has already received the prestigious international design award known as ‘Red Dot’, before the product hits the shop floor.

Witten-Hannah says of the new 70 products, around 50% are completely new to their product lines, with the balance featuring high quality upgrades to existing models.