Five Gujarat based brands among India's 200 Most Attractive Brands

The latest report from TRA (Trust Research Advisory), India's leading brand Insights Company, titled India's Most Attractive Brands 2013 (MAB 2013) is out. The results are based on a primary survey conducted with 2505 consumer-influencers across 16 cities based on TRA's proprietary matrix of 36 Brand Attractiveness Traits.

With Five Gujarat based brands featuring among India’s Most Attractive Brand List, Gujarat has one more reason to be proud of. AMUL, Arvind Mills, Ajantha Clocks, Nirma and Balaji have been featured in the list of India’sTop 200 Most Attractive Brands.

Coming close on the success of the Vibrant Gujarat Summit, the findings show the growing might of the Gujarat based  brand as it makes its way into Indian hearts.

AMUL, Taste of India, has been listed as India's Most Attractive Food & Beverage (F&B) Brand out of a total of 177 brands listed in the Food & Beverage category. It also becomes India's 18 Most Attractive Brand among all Brands. . An iconic brand like Amul continues to retain dominant leadership position since the last 57 years because it stays alive based on the warm and pleasant experiences that millions of customers have with brand AMUL.

Morbi based Ajantha Clocks is India’s Most Attractive Home Care Brand out of a total of 33 Brands Listed in the Home Care Category and it also is ranked 137 in All India Most Attractive Brand List.

Apparel Brands from Arvind Mills have dominated the Most Attractive list in Apparel Category. Lee from Arvind Mills is India’s Second Most Attractive Brand in Apparels – Casual Wear Category and ranked 91 in All India Most Attractive Brand List. Arrow from Arvind Mills has emerged India’s Second Most Attractive Brand in Apparels – Formal Wear Category and is ranked 103 in All India Most Attractive Brand List.

Gujarat Based Vadilal and Havmor have dominated the Ice Cream Category. Vadilal is India’s Second Most Attractive Brand in Ice Cream Category and Havmor is India’s Third Most Attractive Brand in Ice Cream Category.

Gujarat Based Balaji is India’s Third Most Attractive Brand in Packaged Snacks Category and is ranked 193 in All India Attractive Brand List.

The CEO of Trust Research Advisory, Mr. N. Chandramouli commenting on the report said,

“Gujarat is the land of the entrepreneur and currently occupies great recall amongst the people of India. From diamonds to dairy, from festivals to politicians, Gujarat is currently occupying significant mindshare in India. The fact that Amul, Arvind Mills, Ajantha Clocks and Vadilal have made it big in India’s Most Attractive Brands shows how strong these brands are not just in Gujarat but also across India.“

Elaborating on the usefulness of TRA's matrix, Chandramouli added, "Brands spend billions in advertisements trying to be attractive to consumers, but at best such approaches range between ad-hoc and haphazard. TRA's Brand Attractiveness matrix will give brands a scientific tool and methodology to improve their Attractiveness Quotient with their consumers, helping brands deploy their resources more efficiently and target their messages more accurately."