Fixderma ropes Actor Rushad Rana for their campaign #FootCareForAll

Whether it’s the face or the feet, our entire body needs to be taken care of. A lot of times, we put immense consideration on our faces, only to ignore the condition of our feet. Being the most ignored segment in the skincare industry, Fixderma, a cosmeceutical brand providing skincare solutions intends to sprout this need through its latest campaign #FootCareForAll. The brand has onboarded popular television actor Rushad Rana, one of the very few actors who have somehow manage to touch the hearts of audiences with almost every screen presence in shows like Hip Hip Hurray, Anupamaa and CID.

With this campaign, the brand intends to raise awareness about issues and the importance of foot health and make deeper inroads into Indian households. The video starts when the protagonist's family is shown busy in their own world and neglecting their feet issues. The protagonist then takes the responsibility of taking care of the feet issues of his near ones in his own hands with the expert recommended Fixderma's Foobetic cream. The video emphasizes the product's USP, which is, the product is suitable for people of all ages and genders. The campaign draws back when one starts to experience issues like dry and cracked heels, Corns, calluses, fungal infection, diabetic-related feet issues like burning sensation, etc. Furthermore, bringing out how Foobetik cream by Fixderma is a one-stop solution for all foot care issues and the ultimate remedy for happy feet for everyone.

On the launch of the campaign, Shaily Mehrotra, Founder and Chief Executive Officer at Fixderma said, “We always believe in focusing on the health if skin rather than just aesthetic appeal. Footcare is equally important as haircare and face care. We are really happy and confident that with Rushad Rana on board, we will be able to spread the right message. We are looking forward to connecting with the audience with his strong screen presence and pleasing personality. With the presence of Rushad, our objective is to spread awareness on foot care issues and concerns through the strong voice of a male protagonist as we want to move away from the stereotype that only females take the responsibility of taking care of wellness issues of family members. Men are equally concerned and aware of the key issues of family and are the key decision makers in the wellness and skincare routine of a house. Through our protagonist, we want to establish how to deal with the foot related issues of the family members as like different people have different skin. Different family members can have different feet related issues.”

Sharing comments on the brand film and association, Rushad Rana added, "I've always believed in skin care and wellness, despite the fact that it's often regarded as a stereotype for men. I am very proud and excited to be working with Fixderma and becoming a part of their journey to spread awareness about the footcare and feet related issues and how neglecting the same can impact your overall wellbeing.”

The latest campaign launched by the brand promises to provide complete solution for foot care issues. The campaign will be promoted across the brand’s social media platforms, Facebook, Instagram, and Youtube.

In recent past, the brand had also onboarded Vaani Kapoor for their #MeetYourRealSelf campaign and  Boman Irani for their campaign #ByeByeDarkPatches.