Flags Communications bags the PR mandate of American watch brand Esprit

New Delhi-based marcom agency Flags Communications has bagged the PR mandate for Esprit, a 50-year-old American watch brand. The agency will be responsible for managing the end-to-end PR solutions in India. Esprit’s India partner AP Group is all geared to reconstruct the brand in the market with a big bang.

More than 50 years of catching the zeitgeist, positivity, and sustainability, Esprit is an affordable premium lifestyle brand for high-quality and consciously sourced apparel, accessories, bodywear, and homewear, with worldwide distribution.

Arzoo Jaiminy, Marketing Head, AP Group, said: "Esprit watches relaunch in India Market is a great responsibility of AP group and we wanted to associate with the partners who are totally dependable. We worked with Flags PR team during the Covid times and the commitment level of the team is unparalleled. We are very impressed with their PR strategies and the focused approach towards every aspect of PR. We see this partnership going a long way creating a great impact in the market and getting the desired output for the brand."

Shruti Mishra, Senior Vice President, Flags Communications Pvt. Ltd., said: We are thankful to the AP Group for placing their trust in Flags PR and we are sure that together we will be able to create great results for Esprit in the Indian Market. Esprit’s new collection has given great confidence to us that the brand will be well accepted and endorsed in the market.  Flags Communications has established itself as a leading multi-practice and full-service Marcom agency over the period of 15+ years and our relentless working approach in every project has always yielded great results for our clients. We are hoping for a great collaboration ahead.

Esprit was founded in San Francisco in 1968 as a brand for people who want to create positive change. The original name "esprit de corp," which embodies just that: the spirit shared by members of a group - pride, fellowship, and common loyalty.