Flipkart Announces India’s First-Ever Gaming Awards
Marking another first in the Indian e-commerce industry, Flipkart today announced the Flipkart Gaming Awards for the gaming community in India. The awards which are a continuation of the Flipkart Gaming Championship, will be held from September 13th to 20th, 2016 and aims to honour the best among games, designers, gaming accessories, consoles and gamers.
Launched in partnership with brands such as Digit, the Flipkart Gaming Awards will recognize the outstanding achievements in the Indian gaming industry over the past year. The awards will cover areas including games, consoles, gaming accessories & eSports gamers. The awards are classified into five categories - PC, Console, Games, Accessories and Others. The nominees for the awards will be selected based on the popularity of the products. Winners will be determined through a public poll which will be held from September 13th to 20th, 2016 on www.flipkartgamingawards.com. Through a mix of Facebook surveys, Twitter polls, and partnerships with bloggers, voters will be directed to a microsite, specifically designed for this purpose.
“The Indian gaming ecosystem has been growing at a rapid pace, with Indian gamers emerging as major contenders on the global gaming scene. The Flipkart Gaming Awards is an acknowledgement of their achievements. Along with the Flipkart Online Gaming Championship, we are optimistic that this award will add to our efforts towards building and nurturing a healthy gaming ecosystem in the country,” said Adarsh K Menon, Vice President, Electronics and Auto, Flipkart.
“In the first few hours of announcement, we have received more than 4 Lakhs votes” he claimed.
Gaming is considered as one of the key pillars of Internet economy. In India, gaming is a niche but a fast evolving and growing segment especially in the metros. Flipkart have witnessed close to 50% growth in this category in the last six months alone.