Flipkart launches home category with Ghar Baithe Ghar Sajao' campaign
Flipkart, an online marketplace announced its foray into the home category with the latest “Ghar Baithe Ghar Sajao” campaign. This 360 degree marketing campaign has been designed to highlight the ease and comfort of shopping for home products from anywhere at any time.
Targeted at young working couples, and home makers, this campaign outlines the key benefits of shopping from Flipkart’s home category — its wide selection of products from furnishing to décor and lights to DIY tools along with the convenience of being able to outfit your entire house with just a click.
Ideated and developed by Happy Creative Services, this ad shows a couple who are not able to get enough time to shop and decorate their home together. Shopping together on Flipkart from the comfort of their home transforms their disappointment into delight.
Commenting on the launch of this campaign, Shoumyan Biswas, Senior Director, Marketing – Flipkart,“The home products market in India is very fragmented. This makes shopping for one’s home a very cumbersome and time consuming process. With the ‘Ghar Baithe Ghar Sajao’ campaign we are letting our customers know that they now have access to a wide variety of home related products under one roof, making it an extremely easy and convenient process to set up their dream home.”
Shoumyan further added, “With more and more Indians growing accustomed to shopping online, we are positive that Flipkart has entered this segment at the right time. The home category market is expanding rapidly and will be the next big thing in Indian e-commerce.”