FM Tadka Celebrating 'Ye Diwali Deepak Wali'
FM Tadka, one of the most preferred FM stations in the state of Rajasthan, is all set to launch a unique campaign – Ye Diwali Deepak Wali in the upcoming festive season. The primary objective of the campaign is to create a buzz among people to help promote the local potters. In the last few years, Chinese lights have been profoundly preferred by people over locally made 'Deepaks'. It will be rolled-out as a CSR campaign during the festive season of Diwali to give out a social message and promote 'Make in India' initiative.
The campaign will be launched in two ways. First one will be a fun and engaging way wherein people with the name 'Deepak' will be asked to send their entries and random participants will be given surprise gifts by FM Tadka. The second one is an even more interesting and worth appreciating activity – 'Tum Mujhe lights do, Main Tumhe Deepak Dunga' - in which people will be given 100 deepaks in return of their last years decorative lights to FM Tadka. Along with Deepaks, people will also be given cotton batties, oil to light and a funnel to pour oil into these deepaks.
The new initiative carries a mission statement of - Iss baar jab ghar ghar lightein nahi deepak jalenge tab saaraa shehar bolega, This Diwali Sounds Good. Iss baar Diwali par lightein nahi deepak jalaaiye kyonki 'Yeh Diwali Deepak Wali.'
So, this festive season, be a part of Tadka's fun and exciting social initiative and promote 'Make in India' with locally made Deepaks instead of imported lights.