Focus bags creative duties for NOMARKS
Focus, one of India’s fast growing Integrated Brand Communication agencies, has been officially appointed as the creative agency for Delhi-based NOMARKS range of skin care products owned by Ozone Ayurvedics. Focus Circle won the business following a multi-agency pitch, and the mandate includes packaging design and creative duties for the leading skin care brand.
Rahool Talukdar, National Creative Director, Focus Circle (Creative & Advertising Arm of Focus) highlighted in response to the account, “In this highly competitive segment, it’s important that a brand is able to connect with its target audience and evoke a conversation. This will lead to high brand recall and build brand preference. Today, the packaging design speaks just as much as the creative dialogue and it is great to have the opportunity to work on both aspects of this brand.”
Working together with the brand on its creative strategy and packaging design, Focus Circle aims to build brand awareness and preference for the NOMARKS brand in the highly competitive and fast-growing skin care segment in India.
Commenting on their approach for the brand, he said, “Working with NOMARKS across their entire product line will be an exciting mandate as each specific product will need to project its own individual identity and create its own mind space, while ensuring it stays within the brand approach of the NOMARKS brand“
S. C. Sehgal, Chairman & Managing Director, Ozone Ayuvedics highlighted on their choice of Focus Circle as an agency “We have been aggressively introducing the market with a range of products across age groups and skin types, making it imperative for us to associate with an agency who understands and connects with the respective target group. We are excited to partner with Focus Circle and looking forward to their work for us to be able to create a distinct identity for our various products keeping in mind the essence of the NOMARKS brand overall.”
NOMARKS is one of the leading skin care brands in India, and has gained distinction through its age-specific range of skin care products. With the brand ready to launch a variety of new products in the beauty segment, the brand looks to build on its leadership within the industry.
The brand was previously handled by RK Swamy.