FOODFOOD launches 11 new shows in sync with its lifestyle repositioning
FOODFOOD in its third year, provides an insightful look into how eating habits and food are inextricably linked to personal identity, lifestyle and history.
FOODFOOD has launched 11 new shows in sync with its brand new lifestyle positioning of 'It's Sizzling…' focusing on the young urban audiences while continuing to serve its broader traditional audience base. With a whole new feel, look, color, logo in its fresh, new repackaging, the channel aims to be a differentiator in the category of food lifestyle channels. The content is put together in tune for the discerning viewers.
The channel which has a huge diehard fan following of food connoisseurs, young housewives, as well as all those men who are passionate to cook exotic dishes and are rearing to indulge in variety cooking, and women who want to break from the age old cooking trends and know more about modern and easy cooking ideas, now reinforces its vision to welcome everyone to be a part of FOODFOOD.
While the new seasons of some of the existing popular shows like Cook Smart, Turban Tadka, Style Chef, Mummy Ka Magic, High Tea… will reflect the change in the repositioning ,the channel aims to woo and build a connect with today’s busy, yet health-conscious men and women who are looking for indulgence and adventure when it comes to their palette.
A pioneer in the industry, FOODFOOD has been providing viewers with gastronomic satisfaction coupled with the exposure to exotic and tasty food habits. An epicurean dream and grandeur of sumptuous food, helmed by Master Chef Sanjeev Kapoor, the channel has become the sole destination for ‘food anthropologists‘- viewers interested in the art, lifestyle and science of food.
Master Chef Sanjeev Kapoor said, “I’m using food as a way to communicate with people that I never would have known otherwise. While we will continue with some of our extremely popular shows, all now in their new seasons, our content will be in tune with our loyal consumers enjoying the diversity in taste. Our focus is to deliver in multicultural cities, quality content that is compelling and entertaining irrespective of its origin. The channel with its new shows and repositioning will ensure that the bouquet offered is complete and sizzling for today’s busy generation.”
FOODFOOD’s robust programming lineup, features prominent personalities and great chefs who will be exploring contemporary interests in food that is in tune with the audiences’ preferences. With this, the channel highlights the relationship between the food we eat and the way we live and hopes to create a medium that will celebrate food in its splendor and get a whole generation excited about cooking.